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Targeted reminder advertising: Retailers’ new weapon against cart abandonment
8 references·0 citing·39 second hop
Targeted reminder advertising: Retailers’ new weapon against cart abandonment (2024)Targeted reminder advertising: Retailers’…Uniform and targeted informative advertising with asymmetric customer loyalty (2021)Uniform and targeted informat…Targeted Advertising and Consumer Inference (2021)Targeted Advertising and Cons…Behavior-Based Advertising (2017)Behavior-Based AdvertisingCompetitive Targeted Advertising with Price Discrimination (2016)Competitive Targeted Advertis…When and why we forget to buy (2015)When and why we forget to buyContextual Advertising (2011)Contextual AdvertisingTargeted advertising as a signal (2009)Targeted advertising as a sig…The Targeting of Advertising (2005)The Targeting of AdvertisingAdvertising as Information (1974)Equilibrium Distributions of Sales and Advertising Prices (1977)Price and Advertising Signals of Product Quality (1986)Social Networks, Personalized Advertising, and Privacy Controls (2013)The Economics of Privacy (2016)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)The Role of Market Forces in Assuring Contractual Performance (1981)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The Theory of Industrial Organization (1988)Theory of Industrial Organization. (1989)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)The real effects of financial stress in the Eurozone (2013)Energy prices and CO2 emission allowance prices: A quantile regression approach (2014)What explain the short-term dynamics of the prices of CO2 emissions? (2014)The Measurement of Observer Agreement for Categorical Data (1977)An Evaluation Cost Model of Consideration Sets (1990)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Planning for Multiple Shopping Goals in the Marketplace (2019)You Will Not Remember This: How Memory Efficacy Influences Virtuous Behavior (2020)I want to remember: Preference for visual intensity in sentimental purchases (2023)Conditioning Prices on Purchase History (2005)Privacy Regulation and Online Advertising (2010)Competitive Mobile Geo Targeting (2017)Privacy, Personalization, and Price Discrimination (2020)Digital Privacy (2022)A Model of Sales. (1980)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Mobile Advertising: A Framework and Research Agenda (2016)Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Value of Purchase History Data in Target Marketing (1996)Online Display Advertising: Targeting and Obtrusiveness (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Predictive Analytics and Ship-Then-Shop Subscription (2023)The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy (2023)Consumer search: What can we learn from pre-purchase data? (2024)The Price Knowledge and Search of Supermarket Shoppers (1990)
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References

  • 2005The Targeting of Advertising522 cited
  • 2016Competitive Targeted Advertising with Price Discrimination135 cited
  • 2011Contextual Advertising111 cited
  • 2009Targeted advertising as a signal111 cited
  • 2021Targeted Advertising and Consumer Inference93 cited
  • 2017Behavior-Based Advertising73 cited
  • 2015When and why we forget to buy18 cited
  • 2021Uniform and targeted informative advertising with asymmetric customer loyalty10 cited

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