SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mark B. Traylor · Study

Home/Author

Mark B. Traylor

6 works· latest 1994· 1 institutionscluster: provisional

h-index6

i106

Citations957

Works here6

81

83

84

86

94

Most cited in this library

Awareness of Sponsorship and Corporate Image: An Empirical Investigation1994 · 450 citations
Product Involvement and Brand Commitment1981 · 245 citations
Measuring consumer involvement in products: Developing a general scale1984 · 143 citations
EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME1984 · 50 citations
CANNIBALISM IN MULTIBRAND FIRMS1986 · 43 citations

Works

6 shown

Awareness of Sponsorship and Corporate Image: An Empirical Investigation

Journal of Advertising·1994·4 authors

450citations

CANNIBALISM IN MULTIBRAND FIRMS

Journal of Consumer Marketing·1986·1 author

43citations

Measuring consumer involvement in products: Developing a general scale

Psychology and Marketing·1984·2 authors

143citations

EGO INVOLVEMENT AND BRAND COMMITMENT: NOT NECESSARILY THE SAME

Journal of Consumer Marketing·1984·1 author

50citations

The Impact of TV Advertising versus Word of Mouth on the Image of Lawyers: A Projective Experiment

Journal of Advertising·1983·2 authors

26citations

Product Involvement and Brand Commitment

Journal of Advertising Research·1981·1 author

245citations