CANNIBALISM IN MULTIBRAND FIRMS

Mark B. Traylor

43 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

Although cannibalism is seldom desirable, it can be tolerated under certain conditions. This paper illustrates those conditions and shows that cannibalism may not be so bad after all.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 43 citations exist upstream.

Cited by

2008Assessing the Economic Rationality of Remanufacturing Products*2012A Perspective on Remanufacturing Business: Issues and Opportunities 1996Launching New Products with Cannibalization Potential: An Optimal Timing Framework 2010Retailers' use of niche marketing in product development 2005Markenkannibalisierung in Markenportfolios 2002Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios

Imported from OpenAlex (CC0) — nothing here is generated.