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Markenkannibalisierung in Markenportfolios · Study

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ChapterMarkenkannibalisierung in Markenportfolios

Heribert Meffert2005

Chapter2005

Markenkannibalisierung in Markenportfolios

Heribert Meffert · Martin Koers

16 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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1971A simple substitution model of technological change 1992Market Segmentation, Cannibalization, and the Timing of Product Introductions 1994An approach for identifying cannibalization within product line extensions and multi-brand strategies 1994Extend Profits, Not Product Lines n.d.Asymmetric cannibalism in retail assortments.2001Steuerung von Markenportfolios 1986CANNIBALISM IN MULTIBRAND FIRMS 2010Consumer Response to Line Extensions: Trial and Cannibalisation Effects

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2017Strategic Brand Management 2017Brand Purchase Funnel

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1996Launching New Products with Cannibalization Potential: An Optimal Timing Frameworkarticle · 4 shared references 2002Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolioschapter · 3 shared references 2005Intrafirm Competition and Charter Evolution in the Multibusiness Firmarticle · 2 shared references 2010New Product Exploration Under Environmental Turbulencearticle · 2 shared references 2007Integrating the Internet and Marketing Operationsarticle · 2 shared references 2005Unraveling willingness to cannibalize: a closer look at the barrier to radical innovationarticle · 2 shared references

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Year2005

Typechapter

Published2005-01-01

VenueSpringer eBooks

Languagede

Citations16

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-322-84747-8_12

openalex_workW2493738976

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