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ArticleExtend Profits, Not Product Lines

John A. Quelch1994

Article1994

Extend Profits, Not Product Lines

121 citations·0/0 files stored·Journal of Product Innovation Management

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Business Strategies and Innovation Innovation and Knowledge Management Firm Innovation and Growth

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2013The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction 1997The manufacturing strategy formulation process: Linking multifunctional viewpoints 2006Product line strategies of new entrants in an established industry: evidence from the U.S. bicycle industry 2013The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry 2004Consumer confusion: reduction strategies in higher education 2013The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions 2017Product returns, asymmetric information, and firm performance 2017Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

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Year1994

Typearticle

Published1994-09-01

VenueJournal of Product Innovation Management

ISSN-L0737-6782

Languageen

Citations121

Files0 public / 0

ShelfBusiness Strategies and Innovation

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openalex_workW1555998012

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