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• 2013The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction82 cited
• 1997The manufacturing strategy formulation process: Linking multifunctional viewpoints77 cited
• 2006Product line strategies of new entrants in an established industry: evidence from the U.S. bicycle industry72 cited
• 2013The moderating role of brand diversification on the relationship between geographic diversification and firm performance in the US lodging industry68 cited
• 2004Consumer confusion: reduction strategies in higher education65 cited
• 2013The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions58 cited
• 2017Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets56 cited
• 2017Product returns, asymmetric information, and firm performance56 cited
• 1998Activity-Based Costing54 cited
• 2012The Eyes Have It: How a Car's Face Influences Consumer Categorization and Evaluation of Product Line Extensions52 cited
• 2018Green product deletion decisions51 cited
• 2006Perspectives in Supply Chain Risk Management: A Review51 cited
• 2015The interplay of innovation, brand, and marketing mix variables in line extensions47 cited