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Markenkannibalisierung in Markenportfolios
8 references·2 citing·34 second hop
Markenkannibalisierung in Markenportfolios (2005)Markenkannibalisierung in MarkenportfoliosConsumer Response to Line Extensions: Trial and Cannibalisation Effects (2010)Consumer Response to Line Ext…Steuerung von Markenportfolios (2001)Steuerung von MarkenportfoliosExtend Profits, Not Product Lines (1994)Extend Profits, Not Product L…An approach for identifying cannibalization within product line extensions and multi-brand strategies (1994)An approach for identifying c…Market Segmentation, Cannibalization, and the Timing of Product Introductions (1992)Market Segmentation, Cannibal…CANNIBALISM IN MULTIBRAND FIRMS (1986)CANNIBALISM IN MULTIBRAND FIR…A simple substitution model of technological change (1971)A simple substitution model o…Asymmetric cannibalism in retail assortments.Asymmetric cannibalism in ret…Strategic Brand Management (2017)Strategic Brand ManagementBrand Purchase Funnel (2017)Brand Purchase FunnelMarketing Behavior and Executive Action (1958)Positioning: The Battle for Your Mind (1981)Understanding and managing international growth of new products (2004)Intrafirm Competition and Charter Evolution in the Multibusiness Firm (2005)New Product Exploration Under Environmental Turbulence (2010)Monopoly and product quality (1978)Market Segmentation, Self-Selection, and Product Line Design (1984)Managing new and differentiated remanufactured products (2009)Green product design in supply chains under competition (2016)‘Masstige’ marketing: A review, synthesis and research agenda (2019)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Whence Consumer Loyalty? (1999)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)PORTFOLIO SELECTION* (1952)Conceiving the self (1979)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The manufacturing strategy formulation process: Linking multifunctional viewpoints (1997)Product line strategies of new entrants in an established industry: evidence from the U.S. bicycle industry (2006)The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction (2013)New Brand Extensions (2012)The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products (2020)How loyalty extends across product categories (2021)A sensitivity analysis of retailer shelf management models (1995)The impact of location factors on the attractiveness and optimal space shares of product categories (2000)A data mining approach to product assortment and shelf space allocation (2006)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)What is an emerging technology? (2015)Forecasting: theory and practice (2022)Launching New Products with Cannibalization Potential: An Optimal Timing Framework (1996)Assessing the Economic Rationality of Remanufacturing Products* (2008)A Perspective on Remanufacturing Business: Issues and Opportunities (2012)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Managementkonzept der identitätsorientierten Markenführung (2005)Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers? (2011)
this work references cited by second hop

References

  • 1971A simple substitution model of technological change1,091 cited
  • 1992Market Segmentation, Cannibalization, and the Timing of Product Introductions503 cited
  • 1994An approach for identifying cannibalization within product line extensions and multi-brand strategies150 cited
  • 1994Extend Profits, Not Product Lines121 cited
  • n.d.Asymmetric cannibalism in retail assortments.90 cited
  • 2001Steuerung von Markenportfolios52 cited
  • 1986CANNIBALISM IN MULTIBRAND FIRMS43 cited
  • 2010Consumer Response to Line Extensions: Trial and Cannibalisation Effects23 cited

Cited by

  • 2017Strategic Brand Management36 cited
  • 2017Brand Purchase Funnel11 cited

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