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CANNIBALISM IN MULTIBRAND FIRMS
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CANNIBALISM IN MULTIBRAND FIRMS (1986)CANNIBALISM IN MULTIBRAND FIRMSCausal Quantification of Cannibalization During Promotional Sales in Grocery Retail (2021)Causal Quantification of Cann…A Perspective on Remanufacturing Business: Issues and Opportunities (2012)A Perspective on Remanufactur…Retailers' use of niche marketing in product development (2010)Retailers' use of niche marke…Assessing the Economic Rationality of Remanufacturing Products* (2008)Assessing the Economic Ration…Markenkannibalisierung in Markenportfolios (2005)Markenkannibalisierung in Mar…Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios (2002)Mehrmarkenstrategien — Identi…Launching New Products with Cannibalization Potential: An Optimal Timing Framework (1996)Launching New Products with C…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)‘Building Strong Brands’ (1996)Markenbildung und Markenstrategien (2002)Strategie und Architektur von Markenportfolios (2004)Herausforderungen und Aufgaben des Markenmanagements (2019)The knowledge-creating company: How Japanese companies create the dynamics of innovation (1996)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)State-of-the-art in product-service systems (2007)The Impact of Environmental Management on Firm Performance (1996)Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities (1998)Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Remanufacturing (2013)Redesign of service modes for remanufactured products and its financial benefits (2015)Case Study Research: Design and Methods (1984)Case Study Research (2004)Strategic Brand Management (2007)The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature (2017)Innovation (1986)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Innovation: The Attacker's Advantage (1987)Cannibalization in a Competitive Environment (2010)Using incentives to address cannibalization (2017)A simple substitution model of technological change (1971)Market Segmentation, Cannibalization, and the Timing of Product Introductions (1992)An approach for identifying cannibalization within product line extensions and multi-brand strategies (1994)Brand Purchase Funnel (2017)Strategic Brand Management (2017)Forecasting principles and practiceImpact of Sales Promotions on When, What, and How Much to Buy (1988)Price-Induced Patterns of Competition (1989)
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Cited by

  • 2008Assessing the Economic Rationality of Remanufacturing Products*54 cited
  • 2012A Perspective on Remanufacturing Business: Issues and Opportunities39 cited
  • 1996Launching New Products with Cannibalization Potential: An Optimal Timing Framework28 cited
  • 2010Retailers' use of niche marketing in product development25 cited
  • 2005Markenkannibalisierung in Markenportfolios16 cited
  • 2002Mehrmarkenstrategien — Identitätsorientierte Führung von Markenportfolios16 cited
  • 2021Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail11 cited

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