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Kriengsin Prasongsukarn · Study
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Author
Kriengsin Prasongsukarn
3 works
· latest 2016
· 1 institutions
cluster: provisional
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Most cited in this library
Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
2006 · 525 citations
An extended service recovery model: the moderating impact of temporal sequence of events
2012 · 62 citations
A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube
2016 · 14 citations
Works
3 shown
A Study of Factors That Affect Consumer’s Attitude Toward A “Skippable In-Stream Ad” on YouTube
AU-GSB e-JOURNAL
·
2016
·
3 authors
·
Open access
14
citations
An extended service recovery model: the moderating impact of temporal sequence of events
Journal of Services Marketing
·
2012
·
2 authors
62
citations
Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice
International Journal of Research in Marketing
·
2006
·
3 authors
525
citations