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Karl-Heinz Sebastian · Study

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Karl-Heinz Sebastian

5 works· latest 2003cluster: provisional

h-index5

i103

Citations207

Works here5

85

87

95

03

Most cited in this library

Diffusion and Advertising: The German Telephone Campaign1987 · 133 citations
Effektives Personalmarketing1995 · 35 citations
Better Pricing Processes for Higher Profits2003 · 23 citations
Optionen im strategischen Preismanagement2003 · 9 citations
Werbewirkungsanalysen für neue Produkte1985 · 7 citations

Works

5 shown

Better Pricing Processes for Higher Profits

London Business School Review·2003·3 authors·Open access

23citations

Optionen im strategischen Preismanagement

Gabler Verlag eBooks·2003·2 authors·chapter

9citations

Effektives Personalmarketing

Gabler Verlag eBooks·1995·4 authors·book

35citations

Diffusion and Advertising: The German Telephone Campaign

Management Science·1987·2 authors

133citations

Werbewirkungsanalysen für neue Produkte

Gabler Verlag eBooks·1985·1 author·book

7citations