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Yung-I Liu · Study

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Yung-I Liu

4 works· latest 2013· 3 institutionscluster: provisionalORCID 0000-0003-3244-5963

h-index4

i104

Citations200

Works here4

05

09

13

Most cited in this library

Education, Need for Cognition, and Campaign Interest as Moderators of News Effects on Political Knowledge: An Analysis of the Knowledge Gap2005 · 77 citations
Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements2009 · 69 citations
The Impact of News Use and News Content Characteristics on Political Knowledge and Participation2013 · 36 citations
Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising2013 · 18 citations

Works

4 shown

Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising

Journal of Promotion Management·2013·3 authors

18citations

The Impact of News Use and News Content Characteristics on Political Knowledge and Participation

Mass Communication & Society·2013·4 authors

36citations

Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements

Journal of Current Issues & Research in Advertising·2009·2 authors

69citations

Education, Need for Cognition, and Campaign Interest as Moderators of News Effects on Political Knowledge: An Analysis of the Knowledge Gap

Journalism & Mass Communication Quarterly·2005·2 authors

77citations