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Brad Rukstales · Study

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Brad Rukstales

2 works· latest 2002· 1 institutionscluster: provisional

h-index2

i102

Citations164

Works here2

02

Most cited in this library

Incremental value modeling2002 · 121 citations
Direct marketing for multichannel retailers: Issues, challenges and solutions2002 · 43 citations

Works

2 shown

Incremental value modeling

Journal of Interactive Marketing·2002·2 authors

121citations

Direct marketing for multichannel retailers: Issues, challenges and solutions

Journal of Database Marketing & Customer Strategy Management·2002·2 authors·Open access

43citations