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ArticleIncremental value modeling

Behram J. Hansotia2002

Article2002

Incremental value modeling

Behram J. Hansotia · Brad Rukstales

121 citations·0/0 files stored·Journal of Interactive Marketing

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Digital Marketing and Social Media Consumer Market Behavior and Pricing Customer churn and segmentation

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2001Assessing the performance of direct marketing scoring models

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2021To Treat, or Not to Treat: Reducing Volatility in Uplift Modeling Through Weighted Ensembles

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Year2002

Typearticle

Published2002-08-01

VenueJournal of Interactive Marketing

ISSN-L1094-9968

Languageen

Citations121

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1002/dir.10035

openalex_workW1976459656

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