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Incremental value modeling
1 references·1 citing·9 second hop
Incremental value modeling (2002)Incremental value modelingAssessing the performance of direct marketing scoring models (2001)Assessing the performance of …To Treat, or Not to Treat: Reducing Volatility in Uplift Modeling Through Weighted Ensembles (2021)To Treat, or Not to Treat: Re…Strategic database marketing (1994)Optimal Selection for Direct Mail (1995)A stochastic RFM model (1999)Getting permission: Exploring factors affecting permission marketing (2002)Response Modeling in Direct Marketing (2013)Modeling the consumer journey for membership services (2017)Quantitative models for direct marketing: A review from systems perspective (2008)A comparison of machine learning techniques for customer churn prediction (2015)A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics (2018)
this work references cited by second hop

References

  • 2001Assessing the performance of direct marketing scoring models49 cited

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  • 2021To Treat, or Not to Treat: Reducing Volatility in Uplift Modeling Through Weighted Ensembles10 cited

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