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Julia R. Pennington · Study

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Julia R. Pennington

3 works· latest 2019· 2 institutionscluster: provisional

h-index3

i103

Citations79

Works here3

07

15

19

Most cited in this library

Positive marketing: A new theoretical prototype of sharing in an online community2015 · 40 citations
An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good2019 · 28 citations
Customer branding of commodity products: The customer-developed brand2007 · 11 citations

Works

3 shown

An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good

Journal of Business Ethics·2019·2 authors

28citations

Positive marketing: A new theoretical prototype of sharing in an online community

Journal of Business Research·2015·4 authors

40citations

Customer branding of commodity products: The customer-developed brand

Journal of Brand Management·2007·2 authors

11citations