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Positive marketing: A new theoretical prototype of sharing in an online community · Study

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ArticlePositive marketing: A new theoretical prototype of sharing in an online community

Michael T. Krush2015

Article2015

Positive marketing: A new theoretical prototype of sharing in an online community

Michael T. Krush · Julia R. Pennington · Aubrey R. Fowler · John D. Mittelstaedt

40 citations·0/0 files stored·Journal of Business Research

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Sharing Economy and Platforms Digital Marketing and Social Media Knowledge Management and Sharing

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References

1994Qualitative Data Analysis: An Expanded Sourcebook 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1973The Strength of Weak Ties 1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1980Qualitative research and evaluation methods 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 1937The Nature of the Firm

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2017Consumer Behavior in the Disposal of Products: Forty Years of Research 2019Building resistance to brand switching during disruptions in a competitive market 2019Guiding empirical generalization in research on access-based services 2020Disposing of the self: the role of attachment in the disposition process 2022Collaborative space: framework for collaborative consumption and the sharing economy 2016Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice

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Details

Year2015

Typearticle

Published2015-07-05

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations40

Files0 public / 0

ShelfSharing Economy and Platforms

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doi10.1016/j.jbusres.2015.06.037

openalex_workW805333468

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2021Combating the fear of COVID ‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?

2016Inviting Strangers to Participate in Collaborative Consumption through Mobile App