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Alexander Haas · Study
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Author
Alexander Haas
10 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-6795-6574
Works
10 shown
Informal competition and sales of new offerings in emerging markets: The role of Non-Market effort and offerings newness
Journal of Business Research
·
2024
·
2 authors
1
citations
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Journal of Product & Brand Management
·
2023
·
5 authors
67
citations
Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling
Journal of Personal Selling and Sales Management
·
2020
·
5 authors
43
citations
The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
European Journal of Marketing
·
2018
·
4 authors
65
citations
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
Industrial Marketing Management
·
2017
·
5 authors
·
Open access
94
citations
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
Industrial Marketing Management
·
2015
·
4 authors
·
Open access
180
citations
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople
Journal of Retailing
·
2014
·
2 authors
95
citations
A Job Demands-Resources (JD-R) Perspective on New Product Selling: A Framework for Future Research
Journal of Personal Selling and Sales Management
·
2012
·
4 authors
53
citations
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
Industrial Marketing Management
·
2011
·
4 authors
·
Open access
327
citations
Creating value in business relationships: The role of sales
Industrial Marketing Management
·
2011
·
3 authors
212
citations