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F. Kelly Shuptrine · Study

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F. Kelly Shuptrine

5 works· latest 1998· 1 institutionscluster: provisional

h-index5

i105

Citations86

Works here5

75

81

89

93

98

Most cited in this library

Marketing's Changing Role: Expanding or Contracting?1975 · 24 citations
Job Experiences of Marketing Graduates-Implications for Marketing Education1998 · 20 citations
Warranties: Continued Readability Problems After the 1975 Magnuson‐Moss Warranty Act1993 · 15 citations
Self-Monitoring and Reactions to Image Appeals and Claims About Product Quality1989 · 15 citations
Comprehensive Identification of Consumers' Marketplace Problems and What They Do About Them1981 · 12 citations

Works

5 shown

Job Experiences of Marketing Graduates-Implications for Marketing Education

Marketing Education Review·1998·2 authors

20citations

Warranties: Continued Readability Problems After the 1975 Magnuson‐Moss Warranty Act

Journal of Consumer Affairs·1993·2 authors

15citations

Self-Monitoring and Reactions to Image Appeals and Claims About Product Quality

ACR North American Advances·1989·3 authors

15citations

Comprehensive Identification of Consumers' Marketplace Problems and What They Do About Them

ACR North American Advances·1981·2 authors

12citations

Marketing's Changing Role: Expanding or Contracting?

Journal of Marketing·1975·2 authors

24citations