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Job Experiences of Marketing Graduates-Implications for Marketing Education

20 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Higher Education and Employability Information Systems Education and Curriculum Development

Abstract

This article is based on data from a survey of marketing graduates from a major Southeastern university. The study explored the relationship between students’ academic and nonacademic preparation and job requirements. Marketing functions performed in jobs since graduation are related to courses taken in school. Measures of the relevance, usefulness and adequacy of marketing courses are provided. Factors responsible for graduates’ satisfaction with their preparation are also explored. Implications of the data for modifying curricula and recommendations for redesigning undergraduate marketing programs are offered.

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