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Job Experiences of Marketing Graduates-Implications for Marketing Education
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Job Experiences of Marketing Graduates-Implications for Marketing Education (1998)Job Experiences of Marketing Graduates-Im…Marketing education in Sarawak: some issues and challenges from the employers' perspectives (2010)Marketing education in Sarawa…What is postgraduate marketing education for? Observations from the UK (2008)What is postgraduate marketin…Exploring metaphor as an alternative marketing language (2008)Exploring metaphor as an alte…Bridging the academic/practitioner divide in marketing (2006)Bridging the academic/practit…Developing an International and Technology-Driven Business School Program (2002)Developing an International a…Assessing a Marketing Program: One Department’s Journey* (1999)Assessing a Marketing Program…A Structural Overview of Undergraduate Marketing Education in Australia: Implications for Defining Core Competencies (1999)A Structural Overview of Unde…Management education and development : drift or thrust into the 21st century? (1988)The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era. (1995)Undergraduate Business Internships and Career Success: Are They Related? (2000)Academia marketing myopia and the cult of the PhD (2007)Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project (2008)Marketing perceptions and business performance (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Expectations and Perceptions of Overseas Students towards Service Quality of Higher Education Institutions in Scotland (2013)Qualitative research and evaluation methods (1980)Qualitative Research and Evaluation Methods (3rd ed.) (2003)The Business School ‘Business’: Some Lessons from the US Experience* (2004)The Postmodern Condition: A Report on Knowledge (1984)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Metaphors We Live By (2003)The grey textures of practice and knowledge: review and framework (2013)Export barriers as liabilities: near perfect substitutes (2017)Creativity Perspective on Entrepreneurship (2018)Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions (1990)Team Projects: Achieving their Full Potential (1991)What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions (1998)Assessment Improves Marketing Programs: The Eastern Illinois University Experience (2005)Basic Marketing: A Managerial Approach (1978)Marketing in the new millennium (1995)Meeting the Challenges to Undergraduate Marketing Education (1997)Attitudes about Work Practices, Time Allocation, and Publication Output: Profiles of U.S. Marketing Academics (2003)Handbook of Intercultural Training (1983)Building cross-cultural competence: how to create wealth from conflicting values (2001)Management International Review (2004)Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment (2009)Practical Skills in International Business: Training Needs for Workforce Competence by Minnesota Companies (2009)Doing business with China: curriculum internationalisation through an infusion method (2011)
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  • 2008Exploring metaphor as an alternative marketing language40 cited
  • 2006Bridging the academic/practitioner divide in marketing20 cited
  • 1999Assessing a Marketing Program: One Department’s Journey*11 cited
  • 2002Developing an International and Technology-Driven Business School Program10 cited
  • 2008What is postgraduate marketing education for? Observations from the UK9 cited
  • 1999A Structural Overview of Undergraduate Marketing Education in Australia: Implications for Defining Core Competencies8 cited
  • 2010Marketing education in Sarawak: some issues and challenges from the employers' perspectives6 cited

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