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Suruchi Sood · Study

Home/Author

Suruchi Sood

15 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0003-0958-3348

h-index15

i1015

Citations1,463

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Most cited in this library

Effects of an Entertainment‐education Radio Soap Opera on Family Planning Behavior in Tanzania1999 · 296 citations
Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication2000 · 255 citations
Audience Involvement and Entertainment-Education2002 · 224 citations
Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India2000 · 147 citations
Indirect Exposure to a Family Planning Mass Media Campaign in Nepal2002 · 117 citations

Works

15 shown

What Determines Vaccine Hesitancy: Recommendations from Childhood Vaccine Hesitancy to Address COVID-19 Vaccine Hesitancy

Vaccines·2022·3 authors·Open access

36citations

Using Social Media to Communicate Sustainable Preventive Measures and Curtail Misinformation

Frontiers in Psychology·2020·2 authors·Open access

35citations

Narrative Persuasion and Social Norms in Entertainment-Education: Results from a Radio Drama in Mozambique

Health Communication·2019·3 authors

23citations

Entertainment-Education and Health and Risk Messaging

Oxford Research Encyclopedia of Communication·2017·3 authors·other

44citations

Health Communication Campaigns in Developing Countries

Journal of Creative Communications·2014·3 authors

42citations

Increasing equity, affirming the power of narrative and expanding dialogue: the evolution of entertainment education over two decades

Critical Arts·2013

·2 authors

55citations

The Impact of a Mass Media Campaign on HIV/AIDS Knowledge and Behavior Change in North India: Results from a Longitudinal Study

Asian Journal of Communication·2006·3 authors

55citations

Comparative Cost-Effectiveness of the Components of a Behavior Change Communication Campaign on HIV/AIDS in North India

Journal of Health Communication·2006·2 authors

50citations

‘Come Gather Around Together’

Gazette (Leiden Netherlands)·2004·4 authors

25citations

The Theory Behind Entertainment-Education

Routledge eBooks·2003·3 authors·chapter

59citations

Indirect Exposure to a Family Planning Mass Media Campaign in Nepal

Journal of Health Communication·2002·3 authors

117citations

Audience Involvement and Entertainment-Education

Communication Theory·2002·1 author

224citations

Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication

Journal of Communication·2000·6 authors

255citations

Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India

Journal of Broadcasting & Electronic Media·2000·2 authors

147citations

Effects of an Entertainment‐education Radio Soap Opera on Family Planning Behavior in Tanzania

Studies in Family Planning·1999·6 authors

296citations