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Marijn H. C. Meijers · Study

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Marijn H. C. Meijers

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-3783-7499

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i104

Citations601

Works here4

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Most cited in this library

Social benefits of luxury brands as costly signals of wealth and status2011 · 473 citations
Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity2019 · 65 citations
Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues2022 · 37 citations
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects2023 · 26 citations

Works

4 shown

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Journal of Advertising·2023·5 authors·review·Open access

26citations

Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues

Journal of Food Products Marketing·2022·4 authors·Open access

37citations

Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity

International Journal of Advertising·2019·5 authors·Open access

65citations

Social benefits of luxury brands as costly signals of wealth and status

Evolution and Human Behavior·2011·2 authors

473citations