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Ewa Masłowska · Study
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Author
Ewa Masłowska
9 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-7441-2441
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Most cited in this library
The customer engagement ecosystem
2016 · 215 citations
The effects of trait-based personalization in social media advertising
2020 · 171 citations
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price
2017 · 151 citations
It Is All in the Name: A Study of Consumers' Responses to Personalized Communication
2016 · 145 citations
The Dynamics of Consumer Engagement with Mobile Technologies
2017 · 144 citations
Works
9 shown
Mobile News Learning — Investigating Political Knowledge Gains in a Social Media Newsfeed with Mobile Eye Tracking
Political Communication
·
2021
·
3 authors
·
Open access
34
citations
The effects of trait-based personalization in social media advertising
Computers in Human Behavior
·
2020
·
3 authors
·
Open access
171
citations
Understanding programmatic TV advertising
International Journal of Advertising
·
2018
·
3 authors
·
Open access
71
citations
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price
Decision Support Systems
·
2017
·
3 authors
151
citations
The Dynamics of Consumer Engagement with Mobile Technologies
Service Science
·
2017
·
6 authors
144
citations
The customer engagement ecosystem
Journal of Marketing Management
·
2016
·
3 authors
215
citations
It Is All in the Name: A Study of Consumers' Responses to Personalized Communication
Journal of Interactive Advertising
·
2016
·
3 authors
·
Open access
145
citations
The Customer Engagement Ecosystem
SSRN Electronic Journal
·
2015
·
3 authors
·
preprint
·
Open access
140
citations
Assessing the cross-cultural applicability of tailored advertising
International Journal of Advertising
·
2013
·
3 authors
34
citations