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Kuangjie Zhang · Study

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Kuangjie Zhang

11 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-8760-2316

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Citations513

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Most cited in this library

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations2014 · 152 citations
The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains.2015 · 96 citations
How Resource Scarcity Influences the Preference for Counterhedonic Consumption2021 · 65 citations
Unconscious creativity: When can unconscious thought outperform conscious thought?2012 · 60 citations
Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping2021 · 53 citations

Works

11 shown

Simple or complex logos? The impact of logo complexity on brand luxuriousness perception

International Journal of Research in Marketing·2025·3 authors

14citations

Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings

Journal of Business Research·2024·3 authors·Open access

11citations

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

Journal of Consumer Research·2021·3 authors

53citations

How Resource Scarcity Influences the Preference for Counterhedonic Consumption

Journal of Consumer Research·2021·2 authors

65citations

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Journal of Marketing·2021·3 authors

45citations

When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors

Organizational Behavior and Human Decision Processes·2018·2 authors·Open access

17citations

The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains.

Journal of Experimental Psychology General·2015·3 authors

96citations

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Journal of Consumer Research·2014·2 authors

152citations

Unconscious creativity: When can unconscious thought outperform conscious thought?

Journal of Consumer Psychology·2012·4 authors

60citations

Negative Scope Sensitivity: the Collapse of Feeling-Based Valuation For Multiple Desirable Objects

ACR North American Advances·2012·3 authors

0citations

This Number Just Feels Right: the Impact of Roundness of Numbers on Reliance on Feelings Versus Cognition

ACR North American Advances·2012·2 authors

0citations