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Simple or complex logos? The impact of logo complexity on brand luxuriousness perception · Study

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ArticleSimple or complex logos? The impact of logo complexity on brand luxuriousness perception

Qing Tang2025

Article2025

Simple or complex logos? The impact of logo complexity on brand luxuriousness perception

Qing Tang · Xun Huang · Kuangjie Zhang

14 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2004Measuring perceptions of brand luxury 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity 2011Exciting red and competent blue: the importance of color in marketing 2008Holistic Package Design and Consumer Brand Impressions 1998Guidelines for Selecting or Modifying Logos 2017What is a luxury brand? A new definition and review of the literature

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Year2025

Typearticle

Published2025-04-26

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijresmar.2025.04.007

openalex_workW4409844515

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