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Simple or complex logos? The impact of logo complexity on brand luxuriousness perception
16 references·1 citing·44 second hop
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception (2025)Simple or complex logos? The impact of lo…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter (2017)Managing Status: How Luxury B…Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)Does Your Company Have the Ri…This Logo Moves Me: Dynamic Imagery from Static Images (2013)This Logo Moves Me: Dynamic I…The role of brand logos in firm performance (2012)The role of brand logos in fi…The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011)The Impact of Incomplete Type…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…The mass marketing of luxury (1998)The mass marketing of luxuryGuidelines for Selecting or Modifying Logos (1998)Guidelines for Selecting or M…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor? (2025)How Does Human‐ AI Co‐Creatio…Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Color and psychological functioning: a review of theoretical and empirical work (2015)Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Effects of brand love, personality and image on word of mouth (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Customers’ motivation to engage with luxury brands on social media (2020)Attitudinal effects of mere exposure. 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(1992)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Sensory marketing: the multi‐sensory brand‐experience concept (2011)New Product Design: Concept, Measurement, and Consequences (2015)
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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 1998Guidelines for Selecting or Modifying Logos655 cited
  • 2017What is a luxury brand? A new definition and review of the literature650 cited
  • 1998The mass marketing of luxury631 cited
  • 2009The anatomy of the luxury fashion brand566 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 2013This Logo Moves Me: Dynamic Imagery from Static Images304 cited
  • 2015Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments295 cited
  • 2011The Impact of Incomplete Typeface Logos on Perceptions of the Firm282 cited
  • 2017

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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
277 cited
  • 2012The role of brand logos in firm performance244 cited
  • Cited by

    • 2025How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?8 cited