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The anatomy of the luxury fashion brand · Study

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ArticleThe anatomy of the luxury fashion brand

Antoinette Fionda-Douglas2009

Article2009

The anatomy of the luxury fashion brand

Antoinette Fionda-Douglas · Christopher M. Moore

566 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 1994Qualitative Data Analysis: An Expanded Sourcebook 1998Basics of qualitative research : techniques and procedures for developing grounded theory 2011Case study research: design and methods 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2005The new strategic brand management: creating and sustaining brand equity long term 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

Cited by

2020Customers’ motivation to engage with luxury brands on social media 2016Mapping the luxury research landscape: A bibliometric citation analysis 2012Effects of brand love, personality and image on word of mouth 2013The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility 2015Pre-loved luxury: identifying the meanings of second-hand luxury possessions

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2016Mapping the luxury research landscape: A bibliometric citation analysisarticle · 6 shared references 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Frameworkarticle · 5 shared references 2017Measuring Perceptions of Brand Luxurychapter · 5 shared references 2019An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communicationarticle · 5 shared references 2011Diffusing the boundaries between luxury and counterfeitsarticle · 5 shared references 2010The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands*article · 5 shared references

Details

Year2009

Typearticle

Published2009-03-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations566

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2008.45

openalex_workW2018269917

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2022The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

2018Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

2015Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement