SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Maria Vernuccio · Study

Home/Author

Maria Vernuccio

8 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-3070-2965

h-index5

i105

Citations393

Works here8

10

11

15

16

24

25

Most cited in this library

Antecedents of brand love in online network-based communities. A social identity perspective2015 · 201 citations
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision2015 · 70 citations
An exploratory study of marketing, logistics, and ethics in packaging innovation2010 · 70 citations
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love2024 · 36 citations
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love2025 · 15 citations

Works

8 shown

Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love

Journal of Product & Brand Management·2025·4 authors

15citations

“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love

Journal of Retailing and Consumer Services·2024·2 authors·Open access

36citations

Territorio e innovazione: il ruolo della filiera vitivinicola

ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)·2016·4 authors

0citations

Progetto Divino. Soluzioni distributive innovative per la comunicazione della distintività del vino italiano sul mercato consumer internazionale

·2016·4 authors

0citations

Antecedents of brand love in online network-based communities. A social identity perspective

Journal of Product & Brand Management·2015·4 authors

201citations

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

European Management Journal·2015·2 authors

70citations

Tassonomia, topologia e tipologia dei sistemi produttivi locali in Italia: un tentativo di sintesi

RePEc: Research Papers in Economics·2011·3 authors·preprint

1citations

An exploratory study of marketing, logistics, and ethics in packaging innovation

European Journal of Innovation Management·2010·3 authors

70citations