S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Neeraj Bharadwaj · Study
Home
/
Author
Neeraj Bharadwaj
15 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0001-5221-0761
Follow
Suggest an ORCID correction
h-index
15
i10
15
Citations
1,106
Works here
15
03
05
07
08
09
12
13
16
17
20
21
22
Most cited in this library
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
2021 · 188 citations
Salesperson communication effectiveness in a digital sales interaction
2020 · 109 citations
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
2005 · 104 citations
Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth
2008 · 101 citations
Investigating the decision criteria used in electronic components procurement
2003 · 90 citations
Works
15 shown
Sustainability Communications and Corporate Brand Associations
Journal of Sustainable Marketing
·
2022
·
3 authors
·
Open access
15
citations
A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
Journal of Marketing
·
2021
·
5 authors
188
citations
Salesperson communication effectiveness in a digital sales interaction
Industrial Marketing Management
·
2020
·
2 authors
·
Open access
109
citations
Corporate brand value and cash holdings
Journal of Brand Management
·
2020
·
3 authors
·
Open access
23
citations
Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters
Journal of the Academy of Marketing Science
·
2020
·
2 authors
72
citations
Cause marketing and customer profitability
Journal of the Academy of Marketing Science
·
2017
·
3 authors
51
citations
How crowdsourcing improves prediction of market-oriented outcomes
Journal of Business Research
·
2016
·
3 authors
50
citations
Toward Further Understanding the Market‐sensing Capability–Value Creation Relationship
Journal of Product Innovation Management
·
2013
·
2 authors
54
citations
Explicating Hearing the Voice of the Customer as a Manifestation of Customer Focus and Assessing its Consequences
Journal of Product Innovation Management
·
2012
·
3 authors
50
citations
Consumer response to and choice of customized versus standardized systems
International Journal of Research in Marketing
·
2009
·
3 authors
·
Open access
55
citations
Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth
Journal of Marketing
·
2008
·
2 authors
101
citations
The impact of offshored and outsourced call service centers on customer appraisals
Marketing Letters
·
2007
·
2 authors
58
citations
How call center location impacts expectations of service from reputable versus lesser known firms
Journal of Retailing
·
2007
·
3 authors
86
citations
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Journal of Business Research
·
2005
·
2 authors
104
citations
Investigating the decision criteria used in electronic components procurement
Industrial Marketing Management
·
2003
·
1 author
90
citations