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Jaap E. Wieringa · Study
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Author
Jaap E. Wieringa
15 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-9324-5952
Works
15 shown
Unstructured data research in business: Toward a structured approach
Journal of Business Research
·
2024
·
5 authors
·
Open access
32
citations
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
International Journal of Research in Marketing
·
2020
·
2 authors
·
Open access
66
citations
The Role of Marketing in Digital Business Platforms
Journal of Interactive Marketing
·
2020
·
6 authors
·
Open access
313
citations
Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective
Journal of Business Research
·
2020
·
4 authors
·
editorial
·
Open access
109
citations
Advanced Methods for Modeling Markets
International series in quantitative marketing
·
2017
·
5 authors
·
book
181
citations
No future without the past? Predicting churn in the face of customer privacy
International Journal of Research in Marketing
·
2016
·
4 authors
·
Open access
42
citations
Modeling Markets
International series in quantitative marketing
·
2014
·
4 authors
·
book
26
citations
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
·
2014
·
4 authors
·
other
27
citations
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Journal of Marketing
·
2011
·
4 authors
78
citations
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Journal of Marketing
·
2010
·
4 authors
·
Open access
89
citations
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Journal of Marketing Research
·
2010
·
3 authors
·
Open access
72
citations
What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness
Journal of Product Innovation Management
·
2009
·
4 authors
227
citations
Creating lift versus building the base: Current trends in marketing dynamics
International Journal of Research in Marketing
·
2009
·
7 authors
81
citations
Understanding Customer Switching Behavior in a Liberalizing Service Market
Journal of Service Research
·
2007
·
2 authors
154
citations
Competitive reaction- and feedback effects based on VARX models of pooled store data
International Journal of Research in Marketing
·
2005
·
4 authors
50
citations