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Competitive reaction- and feedback effects based on VARX models of pooled store data · Study

Home/Consumer Market Behavior and Pricing

Competitive reaction- and feedback effects based on VARX models of pooled store data

Csilla Horváth, Peter S. H. Leeflang, Jaap E. Wieringa, Dick R. Wittink

2005-11-29articleInternational Journal of Research in Marketing50 citationsclosed

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Economics of Agriculture and Food Markets

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Citations in this library

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References

1976Econometric policy evaluation: A critique

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority

1986Alternative Explanations of the Money-Income Correlation

1986Are Forecasting Models Usable for Policy Analysis?

1976The Phillips curve and labor markets

2001The Category-Demand Effects of Price Promotions

2000Building Models for Marketing Decisions

1995The Persistence of Marketing Effects on Sales

Cited by

2008Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

2012Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

2014Gains and losses of exclusivity in grocery retailing

2008Does competitive entry structurally change key marketing metrics?

Details

Year2005

Typearticle

VenueInternational Journal of Research in Marketing

Languageen

Files0 public / 0

Identifiers

doi10.1016/j.ijresmar.2005.09.007

openalex_workW2049500752

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