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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Zhiyong Yang · Study

Home/Author

Zhiyong Yang

36 works· latest 2024· 8 institutionscluster: provisionalORCID 0000-0001-8140-0062

h-index28

i1034

Citations3,308

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Most cited in this library

Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences2005 · 410 citations
Exploring How Intangibility Affects Perceived Risk2004 · 370 citations
A proposed model of online consumer behavior: Assessing the role of gender2009 · 321 citations
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications2009 · 259 citations
Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory2018 · 250 citations

Works

36 shown

Secondhand consumption: A systematic literature review and future research agenda

International Journal of Consumer Studies·2024·5 authors·review·Open access

42citations

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Journal of International Marketing·2023·3 authors

19citations

RETRACTED: Scientific and technological creative stage design using artificial intelligence

Computers & Electrical Engineering·2022·1 author

10citations

Misperception of Multiple Risks in Medical Decision-Making

Journal of Consumer Research·2022·2 authors

7citations

How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

Journal of Marketing Research·2021·4 authors

40citations

A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance

Journal of Business Research

·2020

·2 authors

75citations

When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias

Organizational Behavior and Human Decision Processes·2020·5 authors·review·Open access

67citations

Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity

Journal of Business Research·2019·3 authors

59citations

A goal-directed interactionist perspective of counterfeit consumption

European Journal of Marketing·2019·4 authors

26citations

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Journal of Marketing·2019·4 authors·Open access

155citations

Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate

Journal of Personal Selling and Sales Management·2019·3 authors

41citations

Outwitting the rational mind: How effortful thinking influences price cognition

Journal of Behavioral Decision Making·2018·2 authors·Open access

5citations

Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory

Journal of Cleaner Production·2018·4 authors

250citations

The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage

Journal of Environmental Psychology·2018·1 author

166citations

CSR types and the moderating role of corporate competence

European Journal of Marketing·2018·4 authors

72citations

Consumer power and choice deferral: The role of anticipated regret

International Journal of Research in Marketing·2017·4 authors

35citations

An investigation into the antecedents of prepurchase online search

Information & Management·2017·3 authors·Open access

36citations

The interactive effects of bitter flavor and mood on the decision to spend or save money

Journal of Experimental Social Psychology·2017·4 authors

14citations

How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?

The Journal of Marketing Theory and Practice·2015·4 authors

19citations

How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations

Risk Analysis·2015·3 authors

29citations

Differential effects of social influence sources on self-reported music piracy

Decision Support Systems·2014·2 authors

35citations

The Effect of Job-Related Demands and Resources on Service Employees’ Willingness to Report Complaints

Journal of Service Research·2014·4 authors

51citations

The effect of uncertainty avoidance and social trust on supply chain collaboration

Journal of Business Research·2014·2 authors

111citations

Effect of peer influence on unauthorized music downloading and sharing: The moderating role of self-construal

Journal of Business Research·2014·3 authors·Open access

43citations

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Journal of Marketing·2013·3 authors·Open access

178citations

The Dual Role of Power in Resisting Social Influence

Journal of Consumer Research·2013·2 authors·Open access

69citations

Parental style and consumer socialization among adolescents: A cross-cultural investigation

Journal of Business Research·2013·4 authors

60citations

Same Coin, Different Sides: Differential Impact of Social Learning on Two Facets of Music Piracy

Journal of Management Information Systems·2011·3 authors·Open access

28citations

Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation

NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro)·2011·1 author

79citations

A proposed model of online consumer behavior: Assessing the role of gender

Journal of Business Research·2009·4 authors

321citations

Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications

Journal of the Academy of Marketing Science·2009·3 authors·Open access

259citations

Cultural differences in consumer socialization: A comparison of Chinese–Canadian and Caucasian–Canadian children

Journal of Business Research·2008·3 authors·Open access

55citations

How culture matters in children’s purchase influence: a multi-level investigation

Journal of the Academy of Marketing Science·2007·4 authors

44citations

Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

Journal of Retailing·2005·4 authors·Open access

410citations

Exploring How Intangibility Affects Perceived Risk

Journal of Service Research·2004·4 authors·Open access

28citations

Exploring How Intangibility Affects Perceived Risk

NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro)·2004·1 author

370citations