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Kwang-Yong Lee · Study

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Kwang-Yong Lee

2 works· latest 2020cluster: provisional

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i102

Citations65

Works here2

14

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Most cited in this library

CONSUMER BEHAVIOR TOWARD COUNTERFEIT SPORTING GOODS2014 · 46 citations
Effect of celebrity athlete endorsement on sporting goods consumers' brand passion and loyalty2020 · 19 citations

Works

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Effect of celebrity athlete endorsement on sporting goods consumers' brand passion and loyalty

Social Behavior and Personality An International Journal·2020·3 authors·Open access

19citations

CONSUMER BEHAVIOR TOWARD COUNTERFEIT SPORTING GOODS

Social Behavior and Personality An International Journal·2014·3 authors·Open access

46citations