Articlediamond2014

CONSUMER BEHAVIOR TOWARD COUNTERFEIT SPORTING GOODS

Weisheng Chiu · Kwang-Yong Lee · Doyeon Won

46 citations0/0 files storedSocial Behavior and Personality An International Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Copyright and Intellectual Property

Abstract

We proposed and tested an extended model based on the theory of planned behavior to probe the mechanisms driving the purchase of counterfeit sporting goods (CSGs). Consumers (N = 333) in Taiwan completed surveys, and the results showed that subjective norms, perceived behavioral control, and consumers' attitudes had a positive influence on purchase intention. In terms of extended variables, the results revealed no relationship between price-quality inference and consumers' attitudes, whereas risk averseness had a negative impact on consumers' attitudes. Differences were also found between the Internet and street vendors as purchase channels. These findings open a new direction for understanding CSGs purchasing behavior.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 46 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1991The theory of planned behavior 1989Testing for the equivalence of factor covariance and mean structures: The issue of partial measurement invariance.1993Price Perceptions and Consumer Shopping Behavior: A Field Study 2000Consumer-level factors moderating the success of private label brands 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates 1990Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices

Cited by

2018Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan 2022The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?2020A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong 2022Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.