Article2018

Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan

Yushi Jiang · Luo Xiao · Tariq Jalees · Mishal Hasnain Naqvi · Syed Imran Zaman

39 citations0/0 files storedEmerging Markets Finance and Trade

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Consumer Behavior in Brand Consumption and Identification Ethics in Business and Education Copyright and Intellectual Property

Abstract

Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the perspective of moral and ethical aspects. Researchers generally have established the influence of ethical/moral aspects along with social-personal factors on attitude toward counterfeiting luxury products (CLPs). They have not entirely explored the influence of moral aspects on CLPs. Thus, the aim of this study is to ascertain the influence of ethical issues on attitude toward CLPs in the context of theory of planned behavior and theory of reasoned action.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1991Social cognitive theory of self-regulation 2016Structural Equation Modeling With AMOS 1986A General Theory of Marketing Ethics 2024Middle-East Journal of Scientific Research 2003The Religious Commitment Inventory--10: Development, refinement, and validation of a brief scale for research and counseling.

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