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Consumer-level factors moderating the success of private label brands · Study

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ArticleConsumer-level factors moderating the success of private label brands

Rajeev Batra2000

Article2000

Consumer-level factors moderating the success of private label brands

604 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 604 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1974Advertising as Information 1985Measuring Consumer Involvement Profiles 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 1998Brand Equity as a Signaling Phenomenon 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Cited by

2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies 2012Relationship between quality management practices and innovation 2002Convergence and divergence in consumer behavior: implications for international retailing 2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation 2006Consumer innovativeness and perceived risk: implications for high technology product adoption 2004When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk 2002Antecedents of private label attitude and national brand promotion attitude: similarities and differences 2003Consumer evaluations of store brands: effects of store image and product attributes

Details

Year2000

Typearticle

Published2000-06-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations604

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/s0022-4359(00)00027-0

openalex_workW2032880686

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