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ArticleBrand Equity as a Signaling Phenomenon

Tülin Erdem1998

Article1998

Brand Equity as a Signaling Phenomenon

Tülin Erdem · Joffre Swait́

1,968 citations·0/0 files stored·Journal of Consumer Psychology

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing Brand Equity 1974Advertising as Information 1986Price and Advertising Signals of Product Quality

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2006Brands and Branding: Research Findings and Future Priorities 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2005The impact of perceived corporate social responsibility on consumer behavior 2003Customer repurchase intention 2004Brand Credibility, Brand Consideration, and Choice 2006The effects of utilitarian and hedonic online shopping value on consumer preference and intentions 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication 2003Revenue Premium as an Outcome Measure of Brand Equity

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Details

Year1998

Typearticle

Published1998-01-01

VenueJournal of Consumer Psychology

ISSN-L1057-7408

Languageen

Citations1,968

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1207/s15327663jcp0702_02

openalex_workW1968242447

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