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Brand Equity as a Signaling Phenomenon

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References

1989Structural Equations with Latent Variables17,500 cited
1991Structural Equations with Latent Variables.17,443 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1991Managing Brand Equity3,818 cited
1974Advertising as Information3,430 cited
1986Price and Advertising Signals of Product Quality2,284 cited

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2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
1999Signaling Unobservable Product Quality through a Brand Ally

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