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William J. Lundstrom · Study

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William J. Lundstrom

14 works· latest 1999· 5 institutionscluster: provisional

h-index12

i1014

Citations1,362

Works here14

73

76

77

78

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81

91

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99

Most cited in this library

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction1978 · 493 citations
Sex Role Portrayals in Advertising1977 · 174 citations
Identifying Successful Industrial Salesmen by Personality and Personal Characteristics1977 · 138 citations
The Development of a Scale to Measure Consumer Discontent1976 · 125 citations
Contemporary women′s evaluation of female role portrayals in advertising1991 · 94 citations

Works

14 shown

Intergenerational and Cultural Differences in Materialism: An Empirical Investigation of Consumers from France and the U.S.A.

Journal of Euromarketing·1999·2 authors

12citations

Factors influencing Taiwanese consumer preference for foreign‐made white goods: USA versus Japan

Asia Pacific Journal of Marketing and Logistics·1998·3 authors

29citations

A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

Journal of Marketing Education·1997·1 author

31citations

The International Business Research Agenda

Journal of Teaching in International Business·1997·2 authors

10citations

Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective

Journal of Marketing Education·1996·2 authors

52citations

Contemporary women′s evaluation of female role portrayals in advertising

Journal of Consumer Marketing·1991·3 authors

94citations

Male Sex Roles in Magazine Advertising, 1959–1979

Journal of Communication·1981·2 authors

55citations

Women in Advertisements: Retrospect and Prospect

Journal of Advertising·1979·3 authors

70citations

Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

Journal of Marketing Research·1978·2 authors

493citations

Identifying Successful Industrial Salesmen by Personality and Personal Characteristics

Journal of Marketing Research·1977·2 authors

138citations

Identifying Successful Industrial Salesmen by Personality and Personal Characteristics

Journal of Marketing Research·1977·2 authors

67citations

Sex Role Portrayals in Advertising

Journal of Marketing·1977·2 authors

174citations

The Development of a Scale to Measure Consumer Discontent

Journal of Marketing Research·1976·2 authors

125citations

Comments on "Race, Alienation and Consumerism"

Journal of Marketing·1973·2 authors

12citations