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Male Sex Roles in Magazine Advertising, 1959–1979 · Study

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ArticleMale Sex Roles in Magazine Advertising, 1959–1979

Gerald U. Skelly1981

Article1981

Male Sex Roles in Magazine Advertising, 1959–1979

Gerald U. Skelly · William J. Lundstrom

55 citations·0/0 files stored·Journal of Communication

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Media, Gender, and Advertising Gender and Feminist Studies Gender Roles and Identity Studies

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References

1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements 1975The Portrayal of Men and Women in American Television Commercials 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements 1977The Female Role in Advertisements: Some Experimental Evidence 1977Sex Role Portrayals in Advertising 1973A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements 1974Women in Magazine Advertisements

Cited by

2000Men and Women in Indian Magazine Advertisements: A Preliminary Report 1983The status of research on women and communication 2018Men and masculinity in men's magazines: A review 1996Contemporary Female Perspectives of Female Role Portrayals in Advertising 1993Exploitation 2011Sex/Gender and the Media

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1996Contemporary Female Perspectives of Female Role Portrayals in Advertisingarticle · 9 shared references 1979Women in Advertisements: Retrospect and Prospectarticle · 8 shared references 1990Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentionsarticle · 8 shared references 1991A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Swedenarticle · 7 shared references 1984A Market Segmentation Study to Determine the Appropriate Ad/Model Format for Travel Advertisingarticle · 7 shared references 2004Men's and women's responses to sex role portrayals in advertisementsarticle · 6 shared references

Details

Year1981

Typearticle

Published1981-12-01

VenueJournal of Communication

ISSN-L0021-9916

Languageen

Citations55

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1111/j.1460-2466.1981.tb00450.x

openalex_workW2078072863

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1990Advertising Masculinity: The Representation of Males in Esquire Advertisements

2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires