Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

Abstract

In the last decade, both men and women in the United States, Denmark, Greece and New Zealand have become more critical of sexism in advertising, but less inclined towards product boycotts. Women are more critical than men, and the more critical are more boycott-inclined, but few are motivated to put their money where their mouth is, even after consciousness-raising.

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