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Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions

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References

1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
1978Current issues and research in advertising940 cited
1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
1983Sex stereotyping in advertising330 cited
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1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
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1979Trends in Sex Roles in Television Commercials150 cited
1974Women in TV Commercials144 cited
1984Public Attitudes towards Advertising129 cited

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1973

A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements

123 cited

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2015Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea18 cited
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