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Sex stereotyping in advertising · Study

BookSex stereotyping in advertising

Alice E. Courtney1983

Book1983

Sex stereotyping in advertising

Alice E. Courtney · Thomas W. Whipple

330 citations·0/0 files stored·Lexington Books

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

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1997The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States 1997Asian-Americans: Television Advertising and the “Model Minority” Stereotype 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years 1990The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness 1999Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction 1994Ethical Judgments of Sexual Appeals in Print Advertising 1992The Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Images in Advertising

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Year1983

Typebook

Published1983-01-01

VenueLexington Books

Languageen

Citations330

Files0 public / 0

ShelfMedia, Gender, and Advertising

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openalex_workW608003652

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