A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

Alice E. Courtney · Sarah Wernick Lockeretz

187 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Gender and Feminist Studies American History and Culture

Abstract

Alice E. Courtney, Sarah Wernick Lockeretz, A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements, Journal of Marketing Research, Vol. 8, No. 1 (Feb., 1971), pp. 92-95

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 187 citations exist upstream.

Cited by

1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising 1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements 2000Sex-Role Portrayals and the Gender of Nations 2004Men's and women's responses to sex role portrayals in advertisements 1996Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines 1975Sex-role Research on the Mass Media 1974Women in TV Commercials 1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis

Imported from OpenAlex (CC0) — nothing here is generated.