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A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
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A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis of the Roles…Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies (2010)Fifty Years of Advertising Im…Relating Hofstede's masculinity dimension to gender role portrayals in advertising (2007)Relating Hofstede's masculini…Men's and women's responses to sex role portrayals in advertisements (2004)Men's and women's responses t…Sex-Role Portrayals and the Gender of Nations (2000)Sex-Role Portrayals and the G…Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Gender Role Portrayals in Jap…‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)‘Holding up Half of the Sky’?…Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines (1996)Man to Man: A Content Analysi…A comparison of gender role portrayals in magazine advertising (1995)A comparison of gender role p…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…Women's role portrayals in magazine advertising: 1958?1983 (1988)Women's role portrayals in ma…The Portrayal of Older Americans in Television Commercials (1987)The Portrayal of Older Americ…Feminist theories and media studies (1987)Feminist theories and media s…Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex in Advertising: A Compari…Sex-role Research on the Mass Media (1975)Sex-role Research on the Mass…Women in TV Commercials (1974)Women in TV CommercialsA Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements (1973)A Woman's Place: A Follow-Up …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)Current issues and research in advertising (1978)Female Nudity, Arousal, and Ad Response: An Experimental Investigation (1990)Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Mere Exposure: Gender Differences in the Negative Effects of Priming a State of Self-Objectification (2004)Advances in Consumer Research (2025)The Practice of Social Research. (1976)The Practice of Social Research (1989)Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2010)The Christian Science Monitor (2011)Social Learning Theory (1977)Discipline and Punish: The Birth of the Prison (1978)Discipline and Punish: The Birth of the Prison. 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A critical review of femvertising (2020)Content Analysis in Consumer Research (1977)Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Applying evolutionary psychology in understanding the representation of women in advertisements (2004)Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience (2004)The effect and moderation of gender identity congruity: Utilizing “real women” advertising images (2009)Variations in Value Orientations. (1961)Nebraska Symposium on Motivation, 1969. (1971)Effects of Sexually Objectifying Media on Self-Objectification and Body Surveillance in Undergraduates: Results of a 2-Year Panel Study (2006)Impacts of exposure to images of ideal bodies on male body dissatisfaction: A review (2008)Avatars as information: Perception of consumers based on their avatars in virtual worlds (2010)
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  • 1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising187 cited
  • 1986Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements173 cited
  • 2000Sex-Role Portrayals and the Gender of Nations169 cited
  • 2004Men's and women's responses to sex role portrayals in advertisements161 cited
  • 1996Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines160 cited
  • 1975Sex-role Research on the Mass Media150 cited
  • 1974Women in TV Commercials144 cited
  • 1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis138 cited
  • 1987Feminist theories and media studies130 cited
  • 1988Women's role portrayals in magazine advertising: 1958?1983130 cited
  • 1995A comparison of gender role portrayals in magazine advertising125 cited
  • 1973A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements123 cited
  • 2010Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies122 cited
  • 1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited

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  • 2007Relating Hofstede's masculinity dimension to gender role portrayals in advertising119 cited
  • 1987The Portrayal of Older Americans in Television Commercials114 cited