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Historical Research in Marketing: Retrospect and Prospect · Study

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ArticleHistorical Research in Marketing: Retrospect and Prospect

D.G. Brian Jones1990

Article1990

Historical Research in Marketing: Retrospect and Prospect

D.G. Brian Jones · David D. Monieson

47 citations·0/0 files stored·Journal of the Academy of Marketing Science

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American History and Culture Marketing and Advertising Strategies Business and Management Studies

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References

1942The Function of General Laws in History 1960The Marketing Revolution 1990Marketing Theory: Evolution and Evaluation 1985Images of Ourselves: The Good Life in Twentieth Century Advertising 1976The History of Marketing Thought 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"1960The Wheel of Retailing 1984An Introduction to Science Studies

Cited by

1993Historical Method in Consumer Research: Developing Causal Explanations of Change 2006Historical Research in the Journal of Macromarketing , 1981–2005 2017Social marketing and systems science: past, present and future 2019Entrepreneurship within the history of marketing 2008`Don't forget the fruit gums, chum': marketing under erasure and renewal 2018Critical historical research method and marketing scholarship

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Year1990

Typearticle

Published1990-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations47

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1007/bf02723911

openalex_workW1999515595

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1992

Issues and Problems in the Development of Contemporary Macromarketing Knowledge

2009Hollander's doctoral seminar in the history of marketing thought