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The History of Marketing Thought · Study

BookThe History of Marketing Thought

Robert D. W. Bartels1976

Book1976

The History of Marketing Thought

Robert D. W. Bartels

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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2000The Domain and Conceptual Foundations of Relationship Marketing 2005A history of schools of marketing thought 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"1999Strategic Marketing and the Resource Based View of the Firm 1994The Development and Emergence of Services Marketing Thought 2012A history of the concept of branding: practice and theory 2005SUPPLY CHAIN MANAGEMENT: THE PURSUIT OF A CONSENSUS DEFINITION 2011Knowledge structure in international marketing: a multi-method bibliometric analysis

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Year1976

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Published1976-06-01

Languageen

Citations369

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ShelfAmerican History and Culture

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openalex_workW1484419243

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