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Robert D. W. Bartels

18 works· latest 1983· 1 institutionscluster: provisional

h-index16

i1018

Citations1,862

Works here18

Most cited in this library

The History of Marketing Thought1976 · 369 citations
A Model for Ethics in Marketing1967 · 276 citations
The Identity Crisis in Marketing1974 · 203 citations
The Development of Marketing Thought1964 · 202 citations
The General Theory of Marketing1968 · 199 citations

Works

18 shown

Is Marketing Defaulting Its Responsibilities?

Journal of Marketing·1983·1 author

59citations

Global development and marketing

·1981·1 author·book

19citations

Marketing literature : development and appraisal

Arno Press eBooks·1978·1 author·book

15citations

Macromarketing

Journal of Marketing·1977·1 author

70citations

The History of Marketing Thought

·1976·1 author·book

369citations

Marketing and Distribution are not Separate

International Journal of Physical Distribution·1976·1 author

20citations

Research into Retailing and Distribution

Journal of Marketing·

The Identity Crisis in Marketing

Journal of Marketing·1974·1 author

203citations

Marketing Theory and Metatheory

Journal of Marketing·1971·2 authors

86citations

Are Domestic and International Marketing Dissimilar?

Journal of Marketing·1968·1 author

64citations

The General Theory of Marketing

Journal of Marketing·1968·1 author

199citations

A Model for Ethics in Marketing

Journal of Marketing·1967·1 author

276citations

The Development of Marketing Thought

Journal of Marketing Research·1964·2 authors

202citations

Sociologists and Marketologists

Journal of Marketing·1959·1 author

28citations

Influences on the Development of Marketing Thought, 1900-1923

Journal of Marketing·1951·1 author

74citations

Can Marketing Be a Science?

Journal of Marketing·1951·1 author

102citations

Marketing Principles

Journal of Marketing·1944·1 author

18citations