Comparative marketing : wholesaling in fifteen countries

Robert D. W. Bartels

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Abstract

Wholesaling in Europe, the Middle East, Asia and Oceania, Africa, Latin America and the communist countries, is explored in terms of social setting. Studies were prepared by the Comparative Marketing Committee of the American Marketing Association.

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2010Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?1966A Construct for Comparative Marketing Research 1989Manufacturer – Distributor Relationships: A Sellers′ versus Buyers′ Market Perspective 2010Defining and enforcing ethical leadership in Nigeria 1994A Personal Odyssey through the Early Evolution of International Business Pedagogy, Research and Professional Organization 1987The Economic Efficiency of Channels of Distribution in a Developing Society: The Case of the Guatemalan Retail Sector 1980Purchase Constraint Analysis: An Alternative Perspective for Marketers 2007Wholesale distribution: The chimera in the channel

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