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Purchase Constraint Analysis: An Alternative Perspective for Marketers · Study

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ArticlePurchase Constraint Analysis: An Alternative Perspective for Marketers

Lawrence R. Lepisto1980

Article1980

Purchase Constraint Analysis: An Alternative Perspective for Marketers

Lawrence R. Lepisto · William J. Hannaford

17 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1971The Theory of Buyer Behavior 1975Situational Variables and Consumer Behavior 1956Cognitive structure and attitudinal affect.1950Projective Techniques in Marketing Research 2006A Theory of Marketing 1963Comparative marketing : wholesaling in fifteen countries

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Year1980

Typearticle

Published1980-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations17

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/bf02721968

openalex_workW2018760659

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